Briggs Capital Formation

We do three things.

We design, build and launch investment funds.

Preferably in that order.

capital (n.)

18th Century, capital - “that part of the produce of industry which is available for further production”

formation (n.)

12th Century, fourmer - “formulate, express; draft, create, shape, mold; build, construct, devise”

Briggs Capital Formation LLP (“BCF”) is a capital formation advisory business focused on the two most entrepreneurial and innovative areas of private market fund launches today

Established groups that are pioneering new strategies and new asset classes
New groups that are spinning out and launching debut and successor funds

Working on entrepreneurial and innovative new launches requires a specific and dedicated skillset – traditional advisory solutions are siloed, out of date and simply not fit for purpose

Whether you’re an established firm transitioning or launching a new strategy, or a new firm launching a debut vehicle, all investment firms should pay attention to the mechanics of capital formation

Addressing investor expectations

Focusing on clarity, certainty and consistency

Prioritising the things that matter most in the process

Creating momentum and a sense of inevitability

Targeting the right investor with the right message

Anticipating investor queries and requests

It goes like this:

Investors do not have the time or the energy for unstructured, meandering explorations of your strategy, however exciting or game-changing you think the strategy is.

Investors need to understand very quickly what you do, how you do it, and why you’re the best at doing it. If there are any aspects that are unusual or “non-traditional”, you need to point to something exceptional to help investors justify the extra homework.

Your preparation is what moves investors through the due diligence process and towards the prospect of a commitment. You need to focus on the quality of that preparation, and the quality of the conversations that it enables with investors, at every stage.

Investors are busy and they are looking for reasons to say no, so you need to find ways to make their lives easier to move them closer to a yes. The person reviewing your strategy will likely need to re-cut it and re-pitch it again internally without you there to clarify or confirm, so you need to make sure they get it right. This is how you can prepare to succeed.